Frequently Asked Questions

  • Home staging isn’t just about making a home look beautiful—it’s a proven marketing strategy that helps buyers fall in love with your home faster and pay more. In fact, URD-staged homes sell for an average of 20% over list price (2024 data). Here’s why:

    1. Creates an Emotional Connection – Buyers don’t just see a house—they see their future home. Thoughtfully staged spaces help them envision living there, making it easier to say yes to an offer.

    2. Drives Higher Offers – Staged homes appear more move-in ready, desirable, and valuable, often leading to competitive bidding and higher final sale prices.

    3. Maximizes Market Exposure – A professionally staged home stands out in listing photos, attracts more showings, and dominates the competition. First impressions happen online—make yours impossible to scroll past!

  • The cost of vacant home staging varies based on the property’s size, location, number of rooms staged, and level of staging required. Our minimum staging investment starts at $2,000. However, most staged homes exceed this amount due to the operational costs of providing a full-service staging experience. Every staging company differs in its process, inventory, and end result—we always encourage clients to research and ensure our aesthetic aligns with their vision.

  • Behind every staged home is a highly coordinated operation that includes inventory management, logistics, professional movers, detailed planning, and execution. Staging isn’t just placing furniture—it’s a strategic process that ensures your home is market-ready. Check out Our Process to see everything involved. Additionally, staging is an investment, not a cost—our data-driven approach consistently delivers a high return on investment (ROI), making it a strategic choice for sellers.

  • Staging isn’t just what we do—it’s our expertise, backed by years of results. Here’s what makes URD the best choice for your staging needs:

    • Exclusive 4,500 Sq. Ft. Warehouse – We own our entire inventory, meaning every piece is thoughtfully curated for your specific home. 

    • Advanced Staging Inventory System – Every item is tracked and selected with precision, ensuring your home gets the perfect design, down to the last detail.

    • Professional Movers – We partner with a professional moving company to handle all big furniture logistics with expert care

    • URD Emplyees are W2 & Fully Insured - While we are a small business, we take our operation and what we do very seriously.  Each employee is W2 & fully insured.

    • Market Data Center - We track our actual market performance based on home type, price point, and neighborhood.  This means your staging strategy is backed by real numbers, not the industry trends.  We know what works–and we apply that insight to your home.

    • A Reputation You Can Trust - URD is a leading, reputable staging company with a proven track record of success.  Realtors and homeowners return to us time and time again because of our professional process, clear communication, and the outstanding results we deliver.

  • Yes! We now offer a financing option that allows you to pay for staging at closing. We’ve partnered with a trusted vendor to provide fast financing solutions for home improvements, including staging. Learn more here.

  • No, we do not. While we respect all staging styles, URD is a full-service staging company. We do not believe in spot staging because partial setups do not create the intended impact. Instead of reducing inventory, we suggest staging fewer rooms to maintain a cohesive and professional presentation. Furniture should always be to scale and fill the space appropriately.

  • The key rooms we stage—based on what matters most to buyers and will make the biggest impact—include:

    • Living Room

    • Dining Room and/or Kitchenette

    • Primary Bedroom & Bathroom

    • Kitchen (decorative touches only)

    Additionally, we often stage:

    • Small or awkward spaces that need definition

    • Home offices (if applicable)

    Full-home staging is rarely necessary, and we focus on the most impactful areas to maximize results.

  • No, Our staging inventory is carefully curated and continuously moving between properties. A staged home is not an interior-designed home—our selections are based on our  professional expertise and what will best highlight your home for buyers.

  • Most of our work happens behind the scenes before staging day. The onsite staging process is completed in one day. We typically arrive at the property at 7:30 AM and request entry via a traditional lockbox (we do not have electronic access). Our team and moving crew may arrive at different times to handle various aspects of the setup. If scheduling professional photos, we recommend the photographer arrives at or after 3:00 PM on staging day.

  • For safety and efficiency, we require that no one is on-site during staging (this includes homeowners, realtors, contractors, or handymen). Our team needs full focus to execute the staging plan effectively. We ask that no one enters the property from 7:30 AM – 3:00 PM on staging day.

  • No. Staging should be the final step before professional photography. Work in progress—such as painting, repairs, or cleaning—puts our inventory at risk and can compromise the staging’s effectiveness. To protect your investment, the home must be 100% ready before staging day.

  • No. URD specializes in full-service, in-person staging. While virtual staging has its place, it often leads to buyer disappointment when the actual home doesn’t match expectations. We believe in creating a tangible, real-life experience that enhances your property’s marketability and connects with buyers.

  • First off—congratulations! That’s exactly why you hired us.  Our staging package is structured as a flat-rate service for a 45-day term, whether your home sells in 10 days or the full 45. Most of our operational costs occur upfront—design planning, logistics, staging day, and premium inventory selection—so the pricing remains the same.  The 45-day term is designed to give you peace of mind in case mortgage commitments take longer than expected. Selling faster? That just means our strategy worked.

  • Per our contract, we schedule de-staging once a mortgage commitment is received. To ensure a smooth transition, we ask for 10 business days to coordinate removal.

    We appreciate open communication regarding the pending sale, mortgage commitment, and closing date so we can avoid any last-minute rush removals. Let’s work together to keep everything seamless!

  • While this doesn’t happen often, some homes—especially those priced too high—may take longer to sell. If your home remains on the market beyond 45 days, you have the option to extend staging services in 30-day increments at the rental rate outlined in your agreement.

    Staging is an investment in maximizing your home’s value. If your home hasn’t sold yet, keeping it staged ensures it continues to make a strong impression on buyers.

  • Our primary service area is Monroe County, but we also take on projects in neighboring counties. Any location beyond 25 miles from central Rochester is subject to an additional travel fee, which covers both our team’s and our professional movers’ time.