ABOUT US
Our foundation is built upon a passion for family, friends, and the traditions of living in Upstate NY. These pieces of our lives are the extensions that define who we are and have created our story.
THE ROOT OF IT ALL
Get to Know Meagan & Kristin
Upstate Roots Design was built on friendship, passion, and the belief that home is more than just a place—it’s a feeling.
We’re Kristin and Meagan, best friends from freshman year of high school. Through life’s highs and lows—heartbreak, weddings, grief, and babies—our bond remains unshakable. With time both spent out of the area after college, we made our way back home here to Rochester— to our roots. And when the time came to take a leap of faith, we did it together, turning our love for design into a business that felt like it was always meant to be.
For us, staging and design aren’t just about making homes look beautiful; it’s about helping people feel at home. Whether we’re transforming a vacant space into a buyer’s dream, helping homeowners navigate the selling process, helping you create a space you love, we put our hearts into every project. We know firsthand how life’s chapters unfold within four walls, and we’re honored to help others start their next one.
At URD, it’s personal. Every client, every home, every moment—we’re right there with you.
UPSTATE ROOTS DESIGN HQ
A Look Inside Our Historic Home Headquarters
Our home base isn’t just our office, it’s a story of its own. Nestled in the heart of our community, the Upstate Roots Design Headquarters is a historic registered 1832 cobblestone building that we have poured our hearts into restoring, while staying true to the home's original charm. Today, the house is a welcoming place, where inspiration and creativity thrive. It is a foundation for our team’s celebrations, growth, and where we bring our visions to life.
Every detail of our headquarters reflects what the URD brand embodies. From its timeworn walls to the curated spaces inside, it’s a place where past and present meet, just like within the properties we stage & design. We take pleasure in welcoming our clients and partners into this space with open arms because at Upstate Roots Design, the journey will always be about creating HOME for others.
Thanks for stopping by, we are so glad you’re here!
Meet The Team
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Kristin Lindley
CO-OWNER
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Meagan Baker
CO-OWNER
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Lyndsey Weilert
STAGING & DESIGN COORDINATOR
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Janet Gaupp
STAGING & DESIGN SPECIALIST
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Raelynn Messina
STAGING SPECIALIST
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Lisa Souch
STAGING & DESIGN SPECIALIST
Why we’re the most trusted Stagers in Upstate New York
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Staging Designed for Your Property
No two homes are the same, and neither is our approach to staging. We tailor every detail to highlight your properties best features, creating a space that speaks to buyers the moment they walk in. Our expertise ensures that your home stands out in the market.
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Your in Good Hands
We proudly partner with Rochester’s premier moving company, Sheridan Brothers. URD is fully insured and we employ W-2 professionals, bringing the expertise and care typically seen in larger operations. We ensure every move is handled with precision & integrity.
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Exceptional Customer Service
At the heart of our business is our commitment to exceptional customer service. We pride ourselves in clear, concise communication at every stage, keeping you informed as our experts craft a captivating staging experience
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Smooth Operational Flow
Our process is designed for seamless execution from start to finish. We handle every detail behind the scenes, ensuring streamlined communication and efficient coordination throughout your staging project. With our dedicated team’s expertise, every project unfolds smoothly and delivers remarkable results
WHAT SETS UPSTATE ROOTS DESIGN APART
Proven Results You Can Trust
AVERAGE OVER LIST PRICE
40+
MILLION IN STAGED PROPERTIES
ROI AVERAGE
4,500
SQ. FOOT OF INVENTORY
FASTER SALES START WITH STAGING
Maximize Your Home’s Selling Potential
ACCREDITATIONS
Ready to Impress Buyers? Let’s Talk
Our expert staging transforms your home into a must-see listing, helping you sell faster and for top dollar—schedule your consultation today!