ABOUT US

Our foundation is built upon a passion for family, friends, and the traditions of living in Upstate NY. These pieces of our lives are the extensions that define who we are and have created our story.

THE ROOT OF IT ALL

Get to Know Meagan & Kristin

Upstate Roots Design was built on friendship, passion, and the belief that home is more than just a place—it’s a feeling.

We’re Kristin and Meagan, best friends from freshman year of high school.  Through life’s highs and lows—heartbreak, weddings, grief, and babies—our bond remains unshakable. With time both spent out of the area after college, we made our way back home here to Rochester— to our roots.  And when the time came to take a leap of faith, we did it together, turning our love for design into a business that felt like it was always meant to be.

For us, staging and design aren’t just about making homes look beautiful; it’s about helping people feel at home. Whether we’re transforming a vacant space into a buyer’s dream, helping homeowners navigate the selling process, helping you create a space you love, we put our hearts into every project. We know firsthand how life’s chapters unfold within four walls, and we’re honored to help others start their next one.

At URD, it’s personal. Every client, every home, every moment—we’re right there with you.

UPSTATE ROOTS DESIGN HQ

A Look Inside Our Historic Home Headquarters

Our home base isn’t just our office, it’s a story of its own. Nestled in the heart of our community, the Upstate Roots Design Headquarters is a historic registered 1832 cobblestone building that we have poured our hearts into restoring, while staying true to the home's original charm. Today, the house is a welcoming place, where inspiration and creativity thrive. It is a foundation for our team’s celebrations, growth, and where we bring our visions to life.

Every detail of our headquarters reflects what the URD brand embodies. From its timeworn walls to the curated spaces inside, it’s a place where past and present meet, just like within the properties we stage & design. We take pleasure in welcoming our clients and partners into this space with open arms because at Upstate Roots Design, the journey will always be about creating HOME for others.

Thanks for stopping by, we are so glad you’re here!

Meet The Team

  • Kristin Lindley

    CO-OWNER

  • Meagan Baker

    CO-OWNER

  • Lyndsey Weilert

    STAGING & DESIGN COORDINATOR

  • Janet Gaupp

    STAGING & DESIGN SPECIALIST

  • Raelynn Messina

    STAGING SPECIALIST

  • Lisa Souch

    STAGING & DESIGN SPECIALIST

Why we’re the most trusted Stagers in Upstate New York

  • Staging Designed for Your Property

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  • Your in Good Hands

    Partner with the #1 moving team in Rochester - Sheridan brothers, we are fully insured & our employees are w-2 employees

  • Exceptional Customer Service

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  • Smooth Operational Flow

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WHAT SETS UPSTATE ROOTS DESIGN APART

Proven Results You Can Trust

120%
AVERAGE OVER LIST PRICE



40+
MILLION DOLLARS SOLD
2156%
ROI AVERAGE



4,500
SQ. FOOT OF INVENTORY

FASTER SALES START WITH STAGING

Maximize Your Home’s Selling Potential

ACCREDITATIONS

Ready to Impress Buyers? Let’s Talk

Our expert staging transforms your home into a must-see listing, helping you sell faster and for top dollar—schedule your consultation today!

INQUIRE NOW